If you aren’t advertising on Facebook, you might be seriously missing out. As the largest social media platform with more than 2 billion users, it would be a wasted opportunity to not advertise to ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

Do Facebook Ads really work? Yes, they do. Here's what you need to know about them and how to set up your first campaign. Ahead, I’ll explain how and why Facebook ads work, different types of Facebook ...

Think about your social media scrolling behavior. What makes you stop and take a second look at a post? More often than not, it’s the graphic — whether it’s a sarcastic GIF, a hilarious cat, or a ...