Some advertisers struggle to create display advertising programs. Sometimes they don’t have the design expertise or capacity to create good-looking ads. And even when they do, they may not create ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that ...

Are you looking for ways to strengthen your marketing strategy and boost your brand’s digital presence? Using Google display ads can be an incredible option for generating new leads, higher sales ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

About 80% of the advertisers tapping into Google's Display Ad Builder these days are new to display advertising, according to Susan Wojcicki, vice president of product management at Google. Most have ...