Videos where ordinary kids and adults unbox toys have taken the world by storm. YouTube's top earner last year was a 7-year-old! Are toy unboxing videos harmless fun, or an insidious marketing tool?

The series is called ‘The Very Serious Toy Show’ and features professionally created video content that is adding an extra touch point within the brand’s over-arching marketing strategy. So far the ...

Unboxing videos are all the rage — and so are the toys that inspired them. Toys like L.O.L. Surprise! dolls or Ryan's World Super Surprise Safe are likely to top many kids' holiday wish lists this ...

The fascination of seeing what toy's in the box Source: Shutterstock Unboxing videos are exactly what they sound like: Watching someone open a box while they tell you all about it on YouTube. They are ...