Conversion funnel analysis isn’t the most discussed digital marketing topic. But it may be one of the most important. Funnel analysis helps you ensure that you are successfully moving prospects, leads ...

IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the Event and Conversion API (ECAPI), a new technical specification designed to standardize how ...

The new ECAPI spec aims to simplify how advertisers share marketing outcomes with platforms, for cleaner data, easier integrations and smarter AI optimization. The post IAB launches Event and ...

Understanding how to improve your conversion funnel is like having a map that shows you how to get from point A to point B. Point A is the top of the funnel (awareness), and Point B is the bottom, or ...

The innovative system integrates funnel development, paid media, SEO, and conversion optimization to deliver measurable ...

Houston, Texas--(Newsfile Corp. - May 15, 2025) - The Houston-based digital marketing and web design agency Jeremy McGilvrey has announced the launch of an AI-powered conversion optimization service.

Sliders distract – you should get rid of them. Everything needs to be shorter – cut stuff out. And then there’s the human element. When something has been written about and tried so much, we can lose ...

Many app creators are faced with a challenge. They have two places that they need to market their app — in the app store, and on the web. For the app store, they implement App Store Optimization (ASO) ...

Opinions expressed by Entrepreneur contributors are their own. One of the greatest customer acquisition strategies that entrepreneurs use to increase revenue is conversion rate optimization (CRO).

Opinions expressed by Entrepreneur contributors are their own. The truth about conversion rate optimization is that it has nothing to do with how much traffic you have on your website or how good your ...