Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

The buzz around contextual targeting is ramping up in the online advertising world, with the promise that it will solve issues surrounding privacy, transparency, and more. But where is its impact ...

Contextual is “slightly misunderstood,” according to Teads Global VP of Data James Colborn, who introduced at Cannes the Contextual Council, a forum to inspire new connections with cross-industry ...

Before the TV industry became infatuated with identity, there was contextual targeting. Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched ...

In 1964, Supreme Court Justice Potter Stewart famously defined pornography by not defining it: “I know it when I see it.” I’d argue that, at least from the consumer’s perspective, the opposite ...

The deprecation of third-party cookies affects all aspects of programmatic ad buying as we have known it – personalisation, audience targeting, tracking and measurement, frequency capping, and more.

Contextual targeting for digital ads is experiencing a resurgence as the deprecation of third-party cookies draws nearer and advertisers seek viable alternatives for reaching their ideal consumer.

Future Today, a provider of CTV ad-supported solutions, has announced its integration of Anoki ContextIQ, bringing scene-level contextual targeting to its connected TV (CTV) footprint in collaboration ...

The holiday season is when consumers are inundated with advertisements, making it crucial to stand out from the crowd. One way to do this is by connecting with existing customers while implementing ...

As the retail sector grows increasingly reliant and focused on data and artificial intelligence (AI), it’s essential that retailers understand exactly how first-party data analysis can be crystalized ...

Digital advertising has always promised precision, but contextual targeting has consistently fallen short. For years, advertisers have struggled with crude systems that serve ads for wedding dresses ...

NEW YORK--(BUSINESS WIRE)-- Triton Digital, the global technology and services leader in the digital audio, podcast, and broadcast radio industries, today announced that Spreaker has integrated ...