Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

Could the “C” in CTV also stand for contextual? Companies with contextual ad products would have you believe so. Seedtag, IRIS.TV and GumGum are a few examples of players that insist they’re more than ...

Mobile marketing has evolved drastically over the last few years, as privacy-driven changes including GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result?

The buzz around contextual targeting is ramping up in the online advertising world, with the promise that it will solve issues surrounding privacy, transparency, and more. But where is its impact ...

Contextual is “slightly misunderstood,” according to Teads Global VP of Data James Colborn, who introduced at Cannes the Contextual Council, a forum to inspire new connections with cross-industry ...

Many marketers prioritize audience-based targeting on CTV, even when brand-building goals call for broader approaches, leading to limited effectiveness. Nearly one-third of media professionals say CTV ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

With Chrome’s identifier deprecation approaching in the year up ahead, many advertisers have wisely turned their efforts to contextual solutions. We spoke with Benjamin Christie, founder and president ...

Contextual advertising targets users by displaying relevant ads based on the content the user is currently viewing. Using advanced artificial intelligence (AI) and machine learning (ML), this strategy ...

As the retail sector grows increasingly reliant and focused on data and artificial intelligence (AI), it’s essential that retailers understand exactly how first-party data analysis can be crystalized ...

NEW YORK, July 28, 2021 (GLOBE NEWSWIRE) -- Logiq, Inc. (NEO: LGIQ) (OTCQX: LGIQ), a global provider of award-winning e-commerce and fintech solutions, has partnered with GumGum, a global media and ...