For marketers, the principle of advertising to the right consumer at the right time and in the right place continues to be more complicated in practice than theory. New regulations and tech company ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In today’s digital landscape ...

You can read hundreds of think pieces on new approaches to targeting in a cookieless world. I’m here to tell you they’re all wrong. The most viable, sustainable and effective alternative isn’t new: ...

Brian Gleason, Seedtag CEO, delves into the world of contextual advertising. He explains how neuro-contextual ads are lifting engagement compared to standard contextual ads, and as well as looking at ...

In the third article of ExchangeWire's 2023 Predictions series, we turn our attention to contextual targeting. Context has long been lauded as 'King', but will contextual prove to be the foundation of ...

Companies rely on their cyber assets to effectively conduct business and transmit customer information. As organizations grow, scale up and acquire more customers, those cyber assets also sprawl to ...

When it starts to rain in New York, all the street vendors suddenly start selling umbrellas. They appear on every street corner. Nobody knows where they get them, but they sell extremely well—while it ...