Today, Merciv emerges from stealth with $14 million in seed funding and a client roster of Fortune 500 brands to change that. Merciv is an AI-native consumer intelligence platform that functions as an ...
The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...
The 2025 holiday season is already shaping up to be like no other. Inflation, tariffs and rising political tensions are all weighing heavily on consumer confidence. Retailers are questioning whether ...
The findings highlight the growing impact of invisible audiences, first-party data and AI systems on how brands interpret and influence consumer decisions ...
Global Collaborative platform designed to refine product mix, identify planogram inefficiencies and optimize product distribution – aligning suppliers and retailers on assortment CHICAGO--(BUSINESS ...
Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...
Google expanded "Personal Intelligence" this week to support and interact with agentic systems. The technology analyzes ...
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