AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

2025 brought a new level of intensity to customer experience (CX) and consumer behaviour. In 2025 AI went mainstream, but ...

In 2025, India’s relationship with consumer electronics crossed a psychological threshold. Devices that once sat firmly in the aspirational category now moved decisively into everyday consideration ...

ST. PAUL, Minn.--(BUSINESS WIRE)--Ecolab, a global sustainability leader offering water solutions and services, today announced findings from its second annual Watermark™ Study, which reports on the ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Tom Denari has served as Young & Laramore’s CEO since 2022. He founded the Unreasonable conference in 2019. (Photo courtesy of Paul Schreiber) The members of U2 learned in 2014 that everybody doesn’t ...

Nearly half (49%) of consumers view the overall trend of brand activism positively, with 17% having a negative view and 34% remaining neutral, according to a survey by market research firm Piplsay.

Royal Holloway provides funding as a member of The Conversation UK. Having grown up using the internet and digital technologies, this age group also tends to be online a lot more than others. In fact, ...