The head of Conagra Brands on Thursday revealed a "likely temporary" behavioral shift the company has observed from grocery shoppers in recent months. During Conagra’s fourth-quarter earnings call, ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Consumer behavior is undergoing a massive shift as generative AI ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is ...