New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts, packaging ...
When evaluating AI for testing, prioritize approaches that keep teams in control and maintain end-to-end testing connectivity ...
Identify sources of unnecessary cognitive load and apply strategies to focus on meaningful analysis and exploration.
Early this summer, Sony announced a new Concept for Android software testing scheme in which it invited owners in specific markets, and with specific handsets, to test out new concept software.
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