Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. I recently received an email from a CEO reflecting on a ...

Methods for fostering a culture of experimentation, from creating a fail-safe environment to encouraging cross-functional collaboration within legal teams Which emerging legal technologies—such as AI ...

The U.S. Joint Chiefs of Staff have issued a major new paper on U.S. strategy entitled Joint Concept for Competing. It is an in-depth analysis of the changes needed in U.S. strategy that is some 70 ...

When the subject is the relative positioning of competitors across the market landscape, leadership is interested, engaged, and more than willing to debate. Over the years, I've developed several ...

Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...