Kevin Leo is the Principal Partner of Acceleventi and is a renowned Innovation, Strategy and Positioning Speaker and Venture Investor. In the highly competitive environment of modern business, many ...

Defining your competitive strategy should be fun. It takes analysis, strategy and creativity — and when you succeed it feels great. I’ve been thinking a lot about competition. My cousin Emily launched ...

I’ve written before on strategic positioning and how your organization can pursue different models or archetypes to establish a competitive advantage. But there’s another way to think about your ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on common mistakes to avoid in your product positioning ...

Kimberly-Clark Corporation's KMB brand investment strategy is evolving as a bedrock of its competitive positioning, supporting management’s ambition to build an industry-leading personal care ...

When my article, ‘How to build a great brand’ was published recently, I received an email from an unlikeliest source. It came from Al Ries – one of the world’s best known marketing strategists – all ...