Pantone is more than a color language for designers—it’s grown into a global design force. But is that good? The elaborate web of products represents the company’s strategic and unwavering quest to ...

If you’re not a graphic designer, you may have struggled in the past to get your personal photos looking their best when relying on your printer’s color adjustment settings. Complex color wheels, ...

Color swatches seem like a modern invention. Pantone, for instance, is tied up with the emerging post-World War II economy that needed to standardize colors in products and print media around the ...

While the eye can take in hundreds of thousands of different shades and colors and the brain can process them, noting even small differences in shades, the way language is used to describe color ...

Another entry for the ever-expanding category of "the brain is a very strange place" posts. A paper in PNAS suggests that what we call a color may influence how we perceive it. The image below shows a ...