Coinbase's diversification away from crypto should make it less susceptible to the ebbs and flows of the crypto market.

Explore GDAX, the cryptocurrency exchange launched by Coinbase in 2015. Learn of its transition to Coinbase Pro in 2018 and rebranding to Coinbase Advanced Trade in 2022.

Shares of Coinbase Global, the crypto-turned-everything exchange, are surging following its stock trading rollout in the U.S. and a recovery in bitcoin prices.

Robinhood is already rolling out tokenized U.S. stocks in the EU, giving it an early lead as traditional equities move onto blockchains. Coinbase is building a far more ambitious “everything app” on ...