CMO at Smith, Gambrell & Russell, LLP. She is passionate helping individuals develop their brand and implement marketing and BD strategy. Client engagement is critically important as companies find ...

In the competitive landscape of law and professional service firms, client events, webinars and sponsorships are not just ancillary activities—they’re integral components of a firm’s growth and ...

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing clients. Approximately 40% of advisors use social media as a marketing ...

In today’s competitive legal market, client engagement is not just a buzzword—it’s a necessity. Law firms that prioritize and excel in client engagement are more likely to foster lasting relationships ...

Digital transformation is racing across the business world with such vigor that it's impossible for companies not to stand up and take note. Mega-corporations and industries around the globe are ...

Is your sales team failing to hit your company’s monthly and annual sales goals despite carefully planned forecasts and team-building exercises? Are you thinking it’s time for a shakeup? Pause for a ...

Opinions expressed by Entrepreneur contributors are their own. Omnichannel customer engagement is no longer a nice-to-have — it’s a necessity. In today’s digital world, customers expect a seamless, ...

“Customer engagement” is the latest concept to take the marketing world by storm – so use these five tips to maximize your engagement strategy. “Customer engagement” is a hot topic. According to ...

Small businesses work tirelessly to attract new customers, but putting in the effort to retain those customers is just as important. However, it can be hard to keep track of all of your customers and ...