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Primers fell out of favor as clean beauty enthusiasts embraced minimal, skin-first routines that prioritized skincare over makeup longevity. But the latest generation of clean primers is ...

The Most Iconic Secrets of the Makeup Trend That Celebrates Real Beauty, Inspired by Emma Watson and Other Celebrities ...

A true pioneer in the clean beauty space, bareMinerals paved the way for countless brands to follow in their footsteps and is now celebrating their 30th anniversary. Senior Contributor. Forbes ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

Axiology is a cruelty-free, vegan makeup brand founded on the principles of sustainability and clean beauty. The brand is ...