Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...

The Channel Company brings together PartnerDemand Services, Audienz, bChannels, and Lauchlan into a unified organization built for speed, scale, and coordination across modern partner ecosystems ...

In January, data lakehouse pioneer Databricks hired OpenText and Cisco Systems channel marketing veteran Ghassan Lababidi as the company’s new Global Partner Marketing Leader. Lababidi (pictured) ...

For small and medium-sized businesses (SMBs), growth today depends less on any single channel and more on marketing systems working seamlessly together. Websites, search, social, video, creative, and ...

NEW YORK--(BUSINESS WIRE)--The Channel Marketing Association (CMA) today announced the launch of ChannelGTM.ai, a purpose-built service to support vendor-side channel professionals with go-to-market ...

This summer, marketing vendor GlassHive crossed the 15,000 partner mark and doubled in size since launching in July 2020. The biggest marketing challenge for MSPs is that they don’t know how to do it, ...

Channel marketing specialist Coterie has long advocated improving skills in the industry and is playing its part with the launch of an academy. The Coterie Academy provides online training courses ...