Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Relying solely on direct distribution may limit your market reach. To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ...

Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

In 2026, a critical mass of sports rightsholders will invest in launching their own D2C platforms, even if the primary game ...

PARIS: MIPCOM is launching a conference event dedicated to the distribution of TV channels around the world, organized in partnership with the Association of International Broadcasting (AIB). The aim ...

Arey will be responsible for implementing a new approach to distribution at Cisco, including consolidation of distributors, logistics management, policy implementation and process automation and ...

TAMPA, FL / ACCESS Newswire / December 2, 2025 / The Global Technology Distribution Council (GTDC) has released a groundbreaking new industry study titled "Building the Optimal Distribution Strategy." ...

“The beauty of this event is it gives vendor channel executives a chance to meet face to face in one place in a day and a half with the CEOs and top executives from distributors that deliver more than ...