Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Relying solely on direct distribution may limit your market reach. To unlock new growth opportunities, it’s crucial to establish a well-balanced mix of distribution channels. Distribution partners can ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

In 2026, a critical mass of sports rightsholders will invest in launching their own D2C platforms, even if the primary game ...

PARIS: MIPCOM is launching a conference event dedicated to the distribution of TV channels around the world, organized in partnership with the Association of International Broadcasting (AIB). The aim ...

“The beauty of this event is it gives vendor channel executives a chance to meet face to face in one place in a day and a half with the CEOs and top executives from distributors that deliver more than ...

NEW YORK--(BUSINESS WIRE)-- While the branch network remains the anchor for customer relationships, a streamlined and integrated multi-channel distribution strategy with the customers’ preferences at ...