While Google Analytics had many marketers scurrying to meet the transition deadline to GA4 this year, marketers should also consider this pivotal moment in digital marketing to adjust their analytics ...

Are you new to YouTube and want to know your channel’s performance? YouTube has a feature called Channel Analytics. It shows the watch time and average views of your videos, as well as the performance ...

Adobe recently announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types—now including the metaverse and streaming media.

MALMÖ, Sweden & CHICAGO--(BUSINESS WIRE)--Leading enterprise SaaS company inriver launches inriver Channel Insights – a new Digital Shelf Analytics (DSA) capability. DSA capabilities are critical to ...

The financing news comes as the “decision intelligence” platform company looks to grow sales – and boost its visibility in the business analytics industry – through an extended go-to-market alliance ...

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...