Welcome to Writing Science of Delivery Case Studies! This course is about writing "science of delivery" case studies that help us extract insights and learn from implementation processes to help ...

Attorney experience: It’s the No. 1 selection factor for prospective clients, beating out firm brand, pricing and more. Indeed, clients want attorneys who can solve problems like theirs; clients want ...

It’s commonly called "content marketing" but most people I know use content such as case studies more frequently as sales tools in "content selling." During a sales call you learn what a prospect is ...

Marketing professor Can (John) Uslay recently won first place in a case-writing competition sponsored by the University of Michigan’s William Davidson Institute. Participants were required to describe ...

A case study is a real-world scenario that has been recorded or invented to serve a teaching and learning purpose, e.g., to investigate or apply course concepts. According to Cox (2009, p. 6), "A ...

A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales. Case studies are useful on your website, in print, in your ...

Have you read any case studies from your law firm's peer or competing firms recently? Have you read your own firm's case studies recently? If you have (or even if you have not), what I am about to ...