Here's a quick way to test whether any cold-calling script will actually convert sales leads into sales prospects. John, I'm sure you're busy and I want to respect your time, so I'll be brief." ...

Cold calling scripts are the most commonly recommended tool to assist a new salesperson in prospecting for sales. However, cold calling scripts are frequently overused, abused, and relied upon as ...

Earlier this week, I posted a quick test to discover "Is Your Cold Calling Script Effective." That post contained a sample script that Keith Rosen got from from one of his clients. According to Keith, ...

Making cold calls is the most difficult part of lead generation for most sales people. It can be difficult to capture the attention and hold the interest of a prospect who you don’t know, who doesn’t ...