A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s incomplete data. Sometimes, it’s oversimplified or mislabeled content. And ...
LOS ANGELES, Aug. 26, 2025 /PRNewswire/ -- ElementalTV, a leading innovator in CTV advertising technology, has announced that it has been selected as winner of the "Best CTV Monetization Platform" ...
January Digital leads global brands and retailers to grow and adapt to consumer shifts and changing market conditions. The strategic consultancy and full funnel digital agency identifies and solves ...
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals NEW YORK, Dec. 4, 2025 /PRNewswire/ -- Nielsen's Gracenote, the power ...
Fifteen years ago, Connected TV (CTV) advertising began as a programmatic advertising format thanks to the rise of streaming services and smart TVs. Today, marketers have fully embraced the strategy, ...
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Comscore launches daily program-level reporting with deduplicated insights on shows & episodes across CTV & linear TV
Comscore, a global provider of measurement and analysis of consumer behaviors, today released its new program-level capabilities within Comscore Content Measurement (CCM). This new module in CCM ...
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