I'm down to the last chapter of The Commonwealth of Self Interest: Customer Engagement, Business Benefit and then have some editing to do. But I want to make sure that you keep getting some good ...

Workbooks CRM is an impressive all-in-one solution that combines robust functionality with ease of use and affordability. Its ...

If you are a mid-to-large-size company, using a customer relationship management (CRM) system is critical. Getting your salespeople to adapt to using the CRM in the appropriate way so that management ...

When scaling sales teams at your software company, hiring great salespeople and maintaining great sales discipline are the most important factors in determining success. Based on my experience, I ...

Rocket CRM has announced developments in its marketing automation capabilities, reflecting broader trends in how ...

From small local businesses to international conglomerates, the importance of managing customer relationships is something every business owner and manager knows. While small businesses might not be ...

Turn inconsistent asset names into a system that improves searchability, reporting and day-to-day execution across teams. The ...

Harvard University marketing professor Philip Kotler has a famous quote: “Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing ...