CRM systems must evolve into intelligent networks integrating data, AI, and governance for effective orchestration in pharma. Unified data, embedded AI, and strategic governance form the foundation ...

In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than ever. With the pandemic causing a spike in web traffic and an abundance of ...

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies — clicks, leads and initial conversions — while struggling to optimize ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This article was contributed by Tom Wilson, a data professional and ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

An underutilized customer relationship management (CRM) system--or one that cannot match its owner's expectations--will reflect poorly on both the vendor who sold it and the IT manager who authorized ...

What if your ATS remembered every conversation, updated itself, and told you who to call next, before you even asked?