Customer relationship management (CRM) is a technology-driven approach to managing a company's interactions with its potential customers. A CRM system generally helps businesses organize customer data ...

Customer relationship management (CRM) applications have moved beyond being tactical tools for managing sales to become the primary means through which many organizations manage customer experience.

A day doesn't go by without headlines about cloud computing, virtualization, and the next computing platform. No doubt these computing models are important, but when it comes to CRM - what's important ...