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How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

When it comes to buying products online, customers have more options than ever before. There are businesses serving every niche and there are also ecommerce giants like Amazon that essentially offer a ...

Customer loyalty is on the decline. Businesses need to return to a trust-building playbook as old as time by focusing on consistency and transparency.

Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

Add Yahoo as a preferred source to see more of our stories on Google. Despite an increase in demand for transparency, corporations have struggled to implement their sustainability initiatives and ...

SeQura’s Adrián Escudé claims traditional loyalty systems are failing to build trust and explains how Bitcoin rewards can fix it ...

IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, ...