Growth is motivated by vision and strategy, but it is achieved through numbers and a focused effort to make those numbers go up. That means the bottom line, which everyone realizes, but it also means ...

In business performance management, effectively distinguishing between key performance indicators and operating indicators is a critical challenge for many organizations. In my experience, however, ...

Securing funding for startups has never been a walk in the park, and the current economic volatility has made it even more demanding. According to PitchBook’s 2023 report, capital demand surpasses ...

To ensure they are successfully driving operations toward meeting their company’s strategic goals, all business leaders need to look carefully at a variety of key performance indicators. While the ...

Gathering and analyzing data is essential for validating and refining your business model. Important KPIs to monitor might include user acquisition cost, lifetime value of a customer, churn rate, ...

If something can be measured, it can be improved. By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to ...