The Remarkably Simple 5-Word Question LEGO Asks Before Building Anything New

An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.
Daily Breeze

Lego ship building contest – wear shoes! – launches April 13 in San Pedro

It’s almost time again for the Lego ship building challenge at the Los Angeles Maritime Museum in San Pedro. The annual contest, set this year from 10 a.m. to 2 p.m. April 13, embraces builders ...
autoevolution

LEGO Celebrates Le Mans Centenary With 24-Hour Life-Sized Peugeot 9x8 Build Challenge

This weekend is one of great importance for motorsport, as it marks the centenary edition of the 24 Hours of Le Mans. As such, fans can enjoy exhibitions of all sorts, ranging from the event's history ...
YouTube on MSN

DIY LEGO toothbrush vs cavities challenge!

Toothbrush vs Cavities Challenge! In this video, I test two of the craziest lego toothbrush builds ever made — the world’s ...
Chicago Tribune

Lego STEM class challenges kids to build with imagination

Playing with Lego blocks has been a favorite pastime for many children for many years. Bringing educational benefits to this hobby was the goal of a recent Lego STEM (Science, Technology and ...
autoevolution

LEGO Takes the Chequered Flag, 24-Hour Le Mans Challenge Build Is Now Complete

As Le Mans celebrated its Centenary, LEGO was present in north-west France to mark the much-beloved event with an impressive build. The toy company famous for making many vehicles that give ...
Fox News

'Lego Master' artist explains his job creating building challenges for contestants

It takes almost as much creativity finding a Lego Master as it does to become one. As "Lego Masters" returns, the remaining contestants are going to be challenged in new and exciting ways.