Just like the name of your new RIA, the brand is the next most critical aspect of the firm. After all, it’s your lasting first impression to your esteemed fellow colleagues and prospective clients. Dr ...

When branding, the process should never be rushed. The duration required for branding or rebranding is often affected by various factors such as how much time your company has, the people involved, ...

When you’re starting a new company, it’s easy to put off the branding process for a while. You’re working on getting your main product or service into the hands of as many customers as possible, and ...

Pradeep Anand helps firms quicken revenue and margin growth via go-to-market strategies/tactics and competitive value pricing. www.seeta.com To continue reading this ...

Nathalie Nicole is a branding coach, entrepreneur, and influencer who owns two companies called NN Body and Women Who Boss Network. Through these brands, she helps women feel beautiful and educates ...

Brands are built on cultural DNA and therefore, must evolve with the times and shifting consumer desires. To successfully navigate such turbulent waters, we recommend for marketers to steward brands ...

CHROs are increasingly part of the branding process because the employee value proposition (EVP) — and whether the right people will stick around — is key to a brand's overall success. But employers ...