COVID-19 is affecting different parts of the CPG sector in different ways. Many CPG manufacturers, for example, especially in food and beverage categories, have benefited from a spike in demand due to ...

Brands are adapting to a rapidly changing market in which customer demand for sustainable products and services continues to grow. In order to remain competitive, they must prioritize innovation while ...

A wave of supersizing in the brand portfolios of consumer packaged-goods (CPG) companies is coming to an end. Decades of unfocused growth, with acquisitions that doubled or tripled portfolios ...

Answer: Managing brand images and building brand portfolios are difficult challenges even for the most seasoned executives. This is particularly true in hard economic times when consumers are prone to ...

Effective September 1, 2022, the company’s brand portfolio evolved into two brand clusters led by Jane Hertzmark Hudis, Executive Group President, and Stéphane de La Faverie, who has been promoted to ...

In the digital age, personal branding is no longer a luxury; it’s a necessity. As the founder of the HN Brand Portfolio, I’ve seen firsthand the transformative power of a strong personal brand. It’s ...

PLANO, Texas--(BUSINESS WIRE)--JCPenney is pleased to announce the addition of the celebrated home brand Fieldcrest® to its exclusive merchandise portfolio, which introduces an expanded high-quality ...

Bank of America recently announced that it was killing US Trust, a brand it acquired from Charles Schwab Corporation in 2007 for over $3 billion. The US Trust brand, targeting ultra high net worth ...

City Express by Marriott is the hotel giant's 31st brand. (Photo Credit: Marriott International) Marriott International is entering the affordable midscale segment with the launch of its 31st brand, ...

CHICAGO--(BUSINESS WIRE)--Cresco Labs (CSE:CL) (OTCQX:CRLBF) (“Cresco” or “the Company”), one of the largest vertically integrated, multistate cannabis operators in the United States, announced today ...