Brand mascots have had quite the journey. From the Michelin Man's debut in 1898 through the golden age of TV advertising, ...

Rebranding–which can include updating your positioning, messaging, visual identity, website and more–is a big investment of time and capital. To the outside world, it signals an intention to mark a ...

The new design aims to reflect the bank’s shift from a regionally rooted institution to a national bank with a growing ...

When approached in the right way, employee engagement can have a significant impact on your overall brand identity, ensuring that company values are lived and demonstrated in both customer-facing and ...

Creating a brand identity is one of the first steps you’ll take when establishing a business. Your brand identity is what’s responsible for adding color, personality, and appeal to your core products ...

NEW YORK – Oct. 8, 2020 – CBS has unveiled a new brand identity that evolves, simplifies and elevates the look and feel of all its divisions across platforms while creatively featuring iconic elements ...

The update introduces the Fortuna Wave insignia, reflecting authenticity, prosperity and togetherness, shaping visual ...

Welcome to the Bates College Brand Identity Guide. This guide is intended to be a roadmap, providing guidance on how best to represent the college, its people, and its programs consistently and ...

In a crowded hospitality market, where travellers are constantly comparing hotels online, having a strong and coherent brand identity can be the difference between being overlooked and becoming ...

Eon Prime Intelligent Alliance Office announced a new brand visual identity and website upgrade, with founder Augustus ...