Establishing a brand is one of the most important investments that a business can undertake in order to have a foothold in the marketplace. While it would seem to be a hefty cost in the start, the ...

A brand is more than just a logo, says Sholto Lindsay-Smith, managing director at Uffindell. Here are his top tips to develop a powerful B2B brand As the recent Gap logo fiasco clearly demonstrates, ...

In order to be able to define a brand, there must be a willingness to scrutinise the company very honestly and openly. This honesty and transparency must prevail throughout the whole process, ...

The journey from a startup to a successful enterprise is challenging yet immensely rewarding. One key element that can ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is critical from the brand creation process all the way to media placement, ...

Developing a brand goes much further than design, offering a practical tool for an industry in the midst of change. When you bring up the concept of family office brands there are two opposing ...

Many brands and companies today are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply ...