Arthur C. Clarke, the great science fiction writer, once observed that cave dwellers froze to death on beds of coal—lying on the very resource that could have saved their lives. But they had no way to ...

Ad Age's article published on January 5, 2009 ("Economy Weighs Heavily on Marketing Execs for 2009") started with, "Marketing executives are tired of buzzwords such as Web 2.0, blogs and social ...

The current economic environment makes marketing professionals' ability to produce desired results—as efficiently as possible—top-of-mind. Knowing what to improve and by how much is vital to ...

During the past six months, I have attended several association meetings in which the advantages of benchmarking best practices were presented. Best practice benchmarking is the process of seeking out ...

Applying state-of-the-art tools and processes is widely seen as a mark of excellence. So, perhaps not surprisingly, “best practice” is one of those terms that you constantly hear in corporate circles.

INDIANAPOLIS—The future of manufacturing is at stake at the annual Benchmarking and Best Practices Conference coming up this fall, hosted jointly by the Association for Rubber Products Manufacturers ...