Humans often act irrationally, making decisions—sometimes important ones—that contradict our best interests. This kind of irrational behavior is at the center of behavioral economics, and this free, ...

Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

Most managers believe their organization's investment and project execution decisions are rational and based on informed choice. In reality, bias frequently leads to poor decision-making, creating a ...

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from ...

The roadmap to making meaningful change in your personal or professional life can be found in the discipline of behavioral economics. Historians trace the “custom of making new year’s resolutions” ...

In its early days, behavioral economics was focused on documenting human deviance from rational action. It began as a challenge to the mainstream neoclassical economics model, which assumes people are ...

Principles of behavioral economics are increasingly being applied in healthcare, especially as pay-for-value reimbursement models become more prominent. Behavioral economics could drive change where ...

It is a bit difficult to say what criteria should be used to judge the success or failure of a research initiative on the scale of merging psychology and economics. Two reasonable criteria, at least ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

You've done everything—endured diets, purged your freezer of Ben & Jerry's, and educated yourself on fat, sugar, and calories. Yet, you can't manage to lose weight. What's wrong with you? According to ...