Designer/researcher Sebastian Deterding explains why badges, points, and leaderboards won’t automagically turn your product into the funnest game ever. And Sebastian Deterding, a designer and ...

OTT re-launched its website in November 2012 focussing on improving the user experience to encourage greater user engagement. One of the key new elements was the launch of ‘OTT Achievements’ where ...

If you needed a few more reasons to spend hours on social media, gamification software maker Badgeville and social analytics provider PeopleBrowsr have created a solution that enables organizations to ...

The idea of “gamification” has rumbled loud and long throughout the marketing and branding echo chamber over the last several years. In the 24/7 news cycle, even in the B2B world of marketing and ...

Smart businesspeople have long understood the value of competition as a motivator. Performance leaderboards hold a prominent place in sales offices, on factory floors, and in other business ...