Salesforce knows how to talk to businesses. Their Facebook ads often skip the fluff and get straight to the point, focusing ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

The Content2Conversion Conference has grown substantially over the past three years — both in terms of attendees and the content covered during the event. Expanding to four tracks in 2017 — ABM in ...

While the world might be taking some steps backward in terms of politics*, many marketers out there are eyeing seismic political shifts like Trump’s recent election with something approaching glee.

Overview: Strong B2B marketing depends more on precise positioning than on promotion volume.Demand generation works best when marketing, sales, and leadership s ...

I witnessed a rare thing yesterday – a virtual reality product designed specifically for use in a B2B environment. And not just at a trade show. You may have noticed that the hype about VR went into ...

Trying to make sense of the world around us is a part of human nature. That’s why we love stories. It’s easy to find lots of storytelling examples in B2C marketing campaigns, but what about B2B? Does ...

An analysis of narrative power in marketing, exploring mythmaking, ethical storytelling, and how B2B brands can shape meaning ...

Brand awareness tops B2B marketers’ resolutions, Warner Bros. urges a no to Paramount, partisan news channels grew in 2025.

This episode of the Marketing Smarts Live Show features a fascinating conversation with Christopher Penn, an authority in analytics, digital marketing, and AI. Penn and host George B. Thomas delve ...

Opinions expressed by Entrepreneur contributors are their own. In recent years, video marketing exploded in popularity and proved how valuable it can be in the B2B sphere. According to statistics, 70% ...