As B2B buying grows more complex, business-to-person marketing helps brands reach real individuals through identity ...

Business automation employs advanced technologies to simplify business processes and functions across an organization, thereby minimizing human intervention as much as possible. In the world of B2B, ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...