Marketing Content - Some 47% of B2B marketers plan to increase their use of original research and data-driven thought ...

B2B buyers are placing a greater emphasis on visual content throughout the purchasing lifecycle, and are accessing content much more frequently from smartphones and tablets. These trends have led to ...

In B2B, the brands that win are those that think beyond campaigns and focus on connection. Because when your content consistently speaks to the challenges, aspirations and realities of your audience, ...

B2B buyers want more interactive content to help them make their buying decisions, and companies such as Lenovo and Lattice Engines are leveraging formats such as assessments, quizzes and video to ...

SERPsculpt, a dedicated B2B SaaS SEO agency, is happy to announce the launch of its new content at scale program for B2B companies looking to boost their organic search ranking in 2025. “The ...

Organizations go about content marketing the wrong way - then they throw it under the bus. To be fair, the B2B content attention problem is real. Grab your drink of choice, and let's reframe this ...

If you're a marketer in a B2B business, you know that maintaining a well-planned, high-quality content pipeline is difficult even at the best of times. Now, the COVID-19 pandemic has left many B2B ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

According to research, B2B decision-makers read an average of 13 pieces of content before buying. Your content is what can make or break their decision to go forward with your firm. But let’s face it, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Business-to-business (B2B) marketing content is different from business-to-consumer (B2C) ...