Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Emplifi, providers of a unified customer experience platform, today released Calls from Social, Live Care, and Augmented Reality with rich media screen sharing as part of its Live Commerce platform.

00:00 This week’s CCJ Tech shorts includes new fraud security measures, training via augmented reality, a new freight planning product and more. CCJ Tech Shorts is a weekly roundup of technology in ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

If someone on your holiday list is dying to play Pokémon Go or Jurassic World Live on an augmented reality rig, glasses and headsets can be found costing as little as $64 or as high as $1,700, with ...

"theMLS.ai is not just a platform; it's a revolution in real estate. By combining AI and augmented reality with real-time translation, we are making property transactions seamless, borderless, and ...

A focused look at how augmented reality may be applied in live dealer online casinos, examining use cases, limitations, and ...

Serving as a firefighter is inherently dangerous, but not all lives lost on duty, or in the hours shortly after, are unavoidable. Researchers now believe technology, particularly augmented reality (AR ...

The not-so-secret revolution of augmented reality (AR) in sports is upon us; the exception now is that technology has leaped from our television sets and into the stadium. For decades, AR technology ...