Apple (AAPL) has a remarkable history of swift increases, featuring over 30% rallies in less than two months during multiple ...

A 2025 hit raised the bar for high-octane sports action, and in doing so solidified Apple as a serious blockbuster contender ...

Apple is preparing a wave of new products for 2026, including a folding iPhone, powerful new Macs, refreshed iPads and new ...

When Apple (NASDAQ: AAPL) launched the first iteration of its Vision Pro headset in early 2024, the tech giant declared that "the era of spatial computing is here." Nearly two years later, it's become ...

In its fourth-quarter 2025, Apple reported $102.5 billion in revenue, up 8% year over year, helped by robust iPhone revenue ...

A new report may help explain why, in part, Apple’s AI approach thus far has differed so much from competitors.

Apple Intelligence could have been the company’s new ‘Think Different’ moment. Instead, it’s using AI to think for us. In 1997, Apple unveiled its constitution: a black and white commercial that dared ...

Apple Inc. (NASDAQ: AAPL) is one of the Magnificent 7 tech stocks and the first U.S. company to reach a $1 trillion market cap. With its AI offering expected to be a huge driver of sales and growth ...

Apple lacks an AI-integrated product. Samsung aims to take smartphone market share by releasing 800 million AI-powered mobile devices.

If Apple was hoping that 2024 would start smoothly, it was very much out of luck. The company has struggled in China, been slapped with a massive fine, and is facing a lawsuit. Most recently, the tech ...

Dave Lee is Bloomberg Opinion's US technology columnist. He was previously a correspondent for the Financial Times and BBC News. Last year, when I described Apple Inc.’s 2023 as “miserable,” my inbox ...

Apple Fitness+ launches new multi-week programs, challenges, and music-led workouts to help users stay active past January ...