SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer released the 2024 edition of its State of eCommerce App Marketing report. Tracking shifts in consumer habits and marketing budgets, the study offers valuable ...

Google updates iOS App Install campaigns with new ad formats, smarter bidding, and privacy-first measurement. Here’s what it means and how marketers can adapt. Google introduced new creative formats ...

Having earned a whole $1 this week by downloading and reviewing two iPhone games using AppRebates, I thought it was a good opportunity to find out more about the app promotion system. Luckily ...

Retargeting is a critical component of any mobile marketing strategy in 2022, especially in an extremely crowded marketplace where everyone is competing for user attention. A solid retargeting ...

Discover how App Store Optimization companies can enhance your app marketing strategy and improve search rankings in app stores.