In a long-awaited response, Apple has finally decided to release its answer to Adobe Creative Cloud. Apple has just announced Creator Studio, a collection of the company’s most powerful creative apps ...

The beauty industry has hit an attention recession. Paid creator collaborations have increased more than 41% since last year, yet engagement has fallen nearly 20%. The beauty giants are working harder ...

Image of iShowSpeed, Alex Cooper, Kai Cenat and Dude Perfect against social media logos (Photo Credit: YouTube, Twitch, Christopher Smith) It’s been a good year to be part of the creator economy.

For the next piece in our 2026 predictions series, we asked a range of experts from across the ad industry what changes they predict for the creator economy next year. What kind of content will ...