As CPG brands push deeper into in-store media, one problem remains: proving the ads actually drive sales. At CES this week, Albertsons Media Collective unveiled a new in-store incrementality ...

In partnership with Stratacache, Albertsons Media Collective will power its new in-store advertising solution through a fleet of digital screens. This ad will auto-close in 10 seconds ...

Albertsons is partnering with independent influencer marketing agency Linqia to use creators to develop retail-specific content that integrates directly into retail media ecosystems. “Shoppers expect ...

Uber has appointed Kristi Argyilan, a key architect of retail media networks at companies like Albertsons and Target, as global head of Uber Advertising, according to news shared with Marketing Dive.