Oh Kate Upton, what have you done? While magazines have airbrushed pounds off models and celebs for years, to the consternation of many, the latest trend in the editorial and advertising world is ...

Here's a trend that took us by surprise: Magazines are evidently airbrushing models to look fatter. It's called "reverse retouching," and more Photoshop pros are adding a little extra padding to arms, ...

Scarlett Johansson has a multicolor scene on the inside of her arm and lingerie model Isabeli Fontana has a large set of angel wings on her upper back. Looking at ads Johansson did for Dolce & Gabbana ...

A teenage reader of Seventeen magazine is on a mission to eliminate the title's excessive use of airbrushing. Julia Bluhm, a 14-year-old girl from Maine, has created a petition entitled Seventeen ...

H&M’S bikini models are proudly showing off their stretch marks, scars and hairy arms – and shoppers are absolutely delighted. Airbrushing is everywhere within the fashion industry, making it hard for ...

The line saw a nine percent rise in sales revenue (Picture: Instagram/Aerie) An American fashion label has seen a marked increase in profits just months after announcing it was to stop airbrushing its ...

Shoppers have praised the high street giant for its 'refreshing' approach H&M’S bikini models are proudly showing off their stretch marks, scars and hairy arms – and shoppers are absolutely delighted.