Today’s affluent women are much different than they were in the 20th century. Get the skinny on this changing target market. Surveys from the 1970s show that married women in more than 80% of affluent ...

Algorithms rule our world. They are pervasive “people replacements,” appearing everywhere and inside of most everything with a microprocessor. Where people used to diagnose illnesses, analyze foreign ...

Evolve Media, a digital publisher with lifestyle brands including Crave Online and Totally Her, on Tuesday announced it has acquired Martini Media, an online ad network focused on reaching affluent ...

The following is a guest post from Tim Barlow, senior principal analyst at Gartner. Opinions are the author's own. Wealthy millennials. Maybe the preceding phrase feels oxymoronic or conjures ...

The affluent market has been a primary focus of the financial services industry for years. Marketing campaigns have come and gone as many advisors find themselves challenged in their attempts to ...

Jason charges $25,000 per day for his consulting on marketing, webinar, and sales strategy. Despite the fact that Jason is a member of Joe’s 100K Group, and despite the fact that they are friends and ...

Last month's column (Marketing to the Mass Affluent, Part 1) outlined three lessons for marketing to affluent, top-spending customers. This column will address how those three lessons can be applied.

Phoenix: "I think it's time that we focus on growing the practice" stated Mark. "We do a great job for our clients, we have good policies and procedures, and last year we focused on upgrading and ...

If you're selling to affluent customers, who you are is much more important than what you do. Find out how to become an authority, celebrity or expert to attract the right market. When people have ...

The following excerpt is from Dan S. Kennedy’s book No B.S. Marketing to the Affluent. Buy it now from Amazon | Barnes & Noble | IndieBound Surveys from the 1970s show that married women in more than ...

It never fails. The same sentiments that have haunted business owners for years still persist. Willie Loman, who was convicted after numerous successful bank robberies, was asked at his arrest, “So ...