Podcast advertising has become more targeted and sophisticated, although there have been ongoing growing pains.

If you listen to podcasts frequently, you’ve likely encountered advertisements for brands you hadn’t heard of before but now know well. Blue Apron, Squarespace, Casper, Audible and dozens of other ...

Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. Dr. Stephen Covey, author of The 7 Habits of Highly ...

As many radio companies seek to grow their podcast divisions amid the industry’s larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio ...

Founder at True Native Media. Sold 60k+ podcast host-read endorsement ads for brands and agencies. Host of The Podcast Advertising Playbook. As a business owner, you hope to insulate your company ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. 2024 is shaping up to be a huge year for audio. With a 22% ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Kelly, CRO of A Million Ads. Over half of all Americans have listened to a ...

I listen to a fair number of podcasts and skip all the ads every time. I feel bad about it, seeing as how I live and work in advertising. I know that when given the chance to skip commercials on TV, ...

Podcast ad revenue in the US cracked $1 billion for the first time last year, due in large part to the rise of dynamic ad insertion (DAI). At $1.4 billion – up 72% from roughly $840 million in 2020 – ...

With the ongoing lockdowns in APAC and audiences being homebound, the awareness and consumption of podcasts has accelerated over the past 12 months. According to consumer insight company GWI, 66% of ...