NEW YORK--(BUSINESS WIRE)--The Advertising Research Foundation (ARF), the industry leader in advertising research among brand advertisers, agencies, research firms, and media, has announced plans to ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Today, there is greater demand than ever for better and more quantifiable connections ...

Have you ever heard the famous quote by John Wanamaker? “Half the money I spend on advertising is wasted; the trouble is I do not know which half.” In today’s data-driven world, this uncertainty no ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

A new study published in the INFORMS journal Marketing Science has found that some of the most widely considered online advertising safety and fairness policies—ads that are designed to help ensure ...

I’m not a scientist, I’m a marketer. And I’m going to tell you something that sounds odd: The scientist and the marketer need each other. In fact, all of society needs these two types of people to ...

People often see science as a world apart: cool, rational and untouched by persuasion or performance. In this view, scientists simply discover truth, and truth speaks for itself. But history tells a ...

My two favorite courses while getting my studio art degree at Cal Poly Humboldt were intro to anthropology and intermediate painting (particularly a segment on abstract painting). I remember an ...