Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

On March 11, 2010, Conan O’Brien (@ConanOBrien) announced “The Legally Prohibited From Being Funny On Television Tour” on Twitter via a single tweet. The reaction was immediate. Within two hours, the ...

Modern marketing at its best is not generic broadcasting. It is highly contextual, deeply relevant and increasingly personal.

Anyone who’s been in marketing for a good while, might be tempted to lament days past when higher education brands and messages came with some implied authority. At its most basic, the goal of ...

SAINT PETERSBURG, Russia--(BUSINESS WIRE)--Over the past five years, influence marketing has shifted rapidly from being an experimental type of advertising through to the main avenue for brands. Artem ...

Yes, it's true, marketing can even influence our own government. The following story will disclose this very fact. Nothing contained herein is considered classified information, but you can be assured ...

Effective marketing relies on identifying a lucrative target audience and then finding ways to access and influence it. Small business owners can start by using their knowledge of the buying habits of ...

Is advertising still capable of shaping culture, or has it become mere background wallpaper? Suzy Bashford reflects on the true impact of modern advertising, asking what it takes to provoke more than ...

Constant technological advances give business owners new ways to digitally connect with their existing and potential customers. Digital marketing covers a wide range of opportunities businesses can ...

Almost half (49 per cent) of parents think advertising and marketing should not target children, while 39 per cent think children need to learn what advertising is, research from YouGov SixthSense has ...

Huey Lewis and the News, a 1980s music group, sang about the Power of Love. If the group released their song today, they could update it to the Power of Voice. The song’s theme about passion describes ...

Did you know that 40% of Americans change their brand of toothpaste when they move? That’s right – a P&G study from the ‘80’s discovered this obscure fact that stayed with me throughout my advertising ...