Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

TUCSON, AZ - January 14, 2026 - PRESSADVANTAGE - Professor Watson announces significant enhancements to its advertising ...

The Scale Performance boosts conversions and ROI on ad spend through expert ecommerce performance marketing for ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Discover how drip marketing engages prospects over time using email, social media, and direct mail. Learn strategies to keep your products top-of-mind and improve sales.

Earnest and Ingeus created a strategy and campaign that delivered huge awareness gains in a crowded recruitment market - from 6.3 million ad impressions, to a 35 per cent increase in LinkedIn ...

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

In a year defined by oversaturation and shortened attention spans, the marketing campaigns that truly stood out in 2025 were ...

UChicago Medicine clinical trial marketing uses controls and data integration to deliver targeted outreach and achieve significant ROI.